I designed over 60 wireframes for CycleBoard, as a complete re-brand of their website.

The website uses a completely custom Wordpress theme (based on the Underscores framework) with complete support for WooCommerce. I helped code the front-end of the Wordpress theme and set up scalable IT infrastruture for the site on AWS.

The entire site is set up in a modular structure allowing for A/B testing of pages and rapid implementation of third-party services. I also employed extensive conversion tracking through multiple analytics services to streamline digital marketing efforts.

View the complete wireframe mockups below: