I designed an original lead magnet for scoutoutapp.com.

The PDF outlines different sequences of drinks in order to enhance their experiences. All of the content was "crowdsourced" by posting several threads on Reddit. The lead magnet was designed as a method of increasing conversion rates for beta opt-ins. It features an outdated Scout Out logo and branding, which we pivoted away from early on.

You can download the lead magnet below.